Our Story

At LYF, we believe the best things in life are built to last—just like the bonds we share with friends and family. It all started in Scottsdale, Arizona, with two young friends, Chad and Max, who were tired of sacrificing style for durability. We wanted sunglasses that embodied the timeless elegance of old-money aesthetics but could keep up with our adventurous lives, so we decided to create our own.

Designed right here in Scottsdale, LYF sunglasses are vintage-inspired, effortlessly stylish, and tough enough to handle whatever life throws at them. They’re a statement of who we are and what we value. The name LYF stands for “Love Your Family, Love Your Friends,” a mantra that’s deeply personal to us. As friends, we wanted to build a brand that celebrates connection, resilience, and timeless beauty.

LYF is more than a brand—it’s a celebration of the moments that bring us together. Whether you’re exploring sun-soaked Scottsdale streets or sharing laughs with loved ones, our sunglasses are designed to be there for every step of the journey. Because life’s not just about what you wear—it’s about the memories you make and the people you make them with.

Welcome to LYF. Love your friends. Love your family. Love your life.